About Us

Hi! I'm Colleen, founder of Rainbow Surf Jewelry.

Anyone who knows me is well aware of my (possibly unhealthy) obsession with all things beach. I love the laid-back California lifestyle and the Hawaiian aloha spirit. My body may live in the desert, but my soul is made of pure saltwater.

I started Rainbow Surf Jewelry because I wanted to share a little piece of that coastal feeling with you. You know the one — that peaceful, carefree vibe you get when you close your eyes, take a deep breath of salty ocean air, and feel the warm sun on your face. That’s the feeling I hope you get when you wear Rainbow Surf Jewelry, even if it's just for a moment.

So how did this all start?

Last summer, I was searching online for waterproof jewelry that wouldn’t destroy my budget, and surprisingly, there weren’t many options. Somewhere in the middle of that search, I had a random thought: Wouldn’t it be fun to sell jewelry in a little surf shop on a boardwalk somewhere?

Well… reality check.

I live in Arizona (for now) — not exactly boardwalk territory. But the idea stuck with me. So instead of a surf shop, I decided to create an online one. I bought a domain name, opened a Shopify store, and Rainbow Surf Jewelry was born.

Random? Yes. Crazy? Maybe. But sometimes the best ideas start that way.

Now let’s talk about the real star of the show — the jewelry.

Rainbow Surf's waterproof, tarnish-free jewelry is designed to be durable, beautiful, and completely carefree. Thanks to a process called PVD coating, the jewelry is highly resistant to tarnishing and that unpleasant metal smell some jewelry gets over time.

That means you can shower, swim, sweat, sleep, and live your life without constantly taking your jewelry on and off. It’s also made with high-grade materials that are gentle on sensitive skin.

The best jewelry is the kind you never have to think about — you just put it on and go.

Through Rainbow Surf Jewelry, I hope to offer you three things: a little piece of the beach lifestyle, low-maintenance jewelry that’s made to last, and that happy feeling you get when you’re on vacation — relaxed, confident, and fully living in the moment.

Even if you're land locked like me, we can still be California (and Hawaii) dreamin’ every single day.